Once a year, the world excitedly looks to Los Angeles. Last Sunday it was time again for the annual Oscar ceremony – the biggest event of the film industry. If you make it onto the list of nominees (or even the winners), you can count yourself among Hollywood's A-ranks. We probably do not need to go on to say that the Internet today is a major contributor to the success of a film or an actor. In addition to social media appearances on Facebook, Instagram and Co., of course, a separate domain also is a must-have in the industry. The first choice often is the popular gTLD .com. The problem here is that attractive .com domains are now few and far between. A welcome remedy for this problem are the new gTLDs .movie and .actor, which have been developed especially for the film industry.
Even though cinemas are currently struggling with a decline in the number of visitors, the love for film – especially considering streaming platforms – is not harmed by the fact. Of course, a successful film marketing strategy also includes a suitable domain. Since it can be hard to find the desired domain under .com, suitable alternatives must be found. One possibility is to extend the domain name by terms such as "movie" or "film", or to use an abbreviation of the film title. But we have a better tip: the new gTLD .movie, which is all about the film industry.
Since the end of August 2015, the registry donuts has been offering .movie for registration. At first, the just under 2,500 registrations for .movie may appear small, but considering that even in the film stronghold USA in 2016 "only" 736 movies were published, the number seems more positive. After all, .com is still the number one choice for domains.
The domain "thehungergames.movie" is considered a pioneer among the .movie domains. The domain of the eponymous film series had been awarded to Lionsgate in the course of the marketing campaign for the last movie in June 2015, so even prior to the Sunrise phase. But it was not the only .movie domain the film studio secured: The websites of blockbusters such as "American Psycho", "La La Land" or "Dirty Dancing" can be reached under a .movie extension.