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.de: remains No. 1 despite slow down in growth

Compared to the previous year, the German top level domain grew at a slower pace in 2013. While it managed to maintain its leading position by international comparison, other countries are slowly catching up.

The big bang at the end of the year failed to materialize. Unlike for online trading, 2013 ended rather quietly for the domain industry. In Germany .de remains the most popular TLD with around 66 percent market share, ahead of .com with 19 percent. This has been indicated by figures released at the beginning of January by DENIC, the German Registry for .de domains. Overall .de suffered from a slight slowdown in growth in December. After registration numbers have grown constantly during the previous three months, the TLD lost 37,425 domains in December, according to the DENIC report. This represents a decrease of 0.24 percent compared to the previous month – but at the same time an increase of 2.02 per cent over the previous is the undisputed leaderThe business with .de domains is growing - in the past year by an average of 25,735 per month. However, the increase hasn’t been as steep as in 2012. At that time 45,273 new addresses were registered every month. However, with around 15.6 million registered domains .de remains the undisputed leader among European ccTLDs, even surpassing .cn worldwide. While December figures of the Chinese extension have not yet been released, .cn has been reaching for the 10 million mark back in November with 9.6 million allocated Internet addresses.  Among ccTLDs, China and Russia are among the most aggressive pursuers of .de. In the two preceding months, registration numbers for the Chinese domain ending jumped by 951,067 and 778,528 respectively. Compared to the previous year, the number of registered .cn domains increased by a whopping 50.31 percent. According to DENIC this means the Chinese top level domain is one of the fastest growing TLDs. Among the European ccTLDs, .ru is driving the market. The Russian domain extension saw an impressive 15.3 percent increase in 2013. Only Portugal’s .pt was even stronger with an 16.14 percent increase.Unsaturated markets in South AmericaDENIC sees another unsaturated market in South America. Over the course of last year, the two front-runners .cl of Chile and .mx of Mexico, both achieved double-digit growth rates with 14.1 and 10.56 percent respectively, even though the Mexican suffix had to announce a slight decline of 0.59 percent in December. Because they are following a different business model, ccTLDs such as .me or .co have been excluded from these comparisons, as they are not marketed as country extensions. The actually Colombian .co TLD claimed about 1.5 million registrations for its third birthday in July 2013. Because of its similarity to .com, the domain extension is enjoying high popularity especially among young companies.