.LUXE: The new gTLD for the Ethereum blockchain

Hardly any topic has dominated the digital world in recent years more than crypto currencies. With the launch of the new gTLD .LUXE, there is now also a suitable domain extension for the Ethereum blockchain.


On November 6, 2018, 18:00 (CET) November 6, 2018, 18:00 (CEST) the starting signal for the new gTLD .LUXE, which is specifically aimed at users of the Ethereum blockchain, will be given. The abbreviation LUXE stands for "Lets U Xchange Easily". What makes the domain extension special, is that .LUXE can not only be used for classical applications such as websites, e-mails or FTP, but also Ethereum products and services. One example are Wallets, in which users can store their crypto currency – the annoying memorization of 42-character long hashes is now a thing of the past!

In fact, for a long time the new gTLD was intended for a different purpose: .LUXE was supposed to create a suitable space on the World Wide Web for brands, products and designers in the luxury segment. In mid-2018, MMX, the registry for .LUXE, opted for the drastic change of direction.

Ethereum? Blockchain? What is this anyway?

The term Ethereum, often abbreviated to ETH, does not describe – as is often assumed – a crypto currency, but can rather be understood as a platform that allows decentralized applications (DApps) to be executed automatically using intelligent contracts (Smart Contracts) in addition to classic transactions. The crypto currency used on the platform is called Ether.

Ethereum is based on blockchain technology. A blockchain is a kind of digital general ledger in which all transactions are recorded in real time. A block chain consists of several blocks that contain information on individual transactions.

The easy way to getting a .LUXE domain

In order to use the new gTLD .LUXE, a registration must first be made – as with any other domain extension. Would the example company ABC like to make their Wallet accessible using a .LUXE domain, it would only need to connect the domain name in question, for example “abc.LUXE”, with the existhing hash after registration. But .LUXE is of course not only intended for wallet holders, but the new domain extension should also prove extremely interesting for developers and companies working with the Ethereum blockchain.

Register your .LUXE domain now

.ETH becomes .LUXE

Already before the decision to use .LUXE for the Ethereum blockchain, a similar concept was tested in 2017 with .ETH: The Ethereum Name Service generated an estimated 300,000 registrations. In the period between October 9 and 25, all holders of an .ETH domain, had the option of registering their .ETH domain name under the new gTLD .LUXE in advance.

Are you also active in the Ethereum blockchain? From October 30 to November 6, 6 PM (CEST), .LUXE is in the Early Access Phase. During this time you can register your .LUXE domain with InterNetX before General Availability.