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The InterNetX Blog provides you with news and background information on innovations concerning domains, servers, SSL and other industry-related topics.

.shop,.store and Co: Exciting new gTLDs for e-commerce

E-commerce is booming. No wonder, then, that more and more retailers are pushing onto the Internet. This begs the question of "How do I manage to stand out from the competition?". Our idea: with the help of your domain!

For shopping, many consumers today prefer to browse the Internet instead of city centers or shopping malls. According to a forecast by IFH Köln, there will be 2.14 billion online shoppers in the world by 2021. The incessant success of online trading is also reflected in the current sales figures. According to the Federal Association of E-Commerce and Mail Order Germany (bevh), e-commerce revenues of 16,244 million euros were generated in the first quarter of 2019 in Germany alone.

But: Those who want to be competitive with their online shop today, have to come up with more than just low prices and a beautiful design. One such option is a domain that attracts attention through its extension, such as .shop. 

The e-commerce ending par excellence: .shop

.shop is without question the most popular e-commerce extension in the world. At the end of April 2019, the new gTLD counted around 606,000 registrations around the globe. In the overall ranking of all new domain extensions, .shop has secured the 9th place. That the domain extension is such a success, is probably mainly due to its clear message – the term "shop" is associated with online trading all over the world.

The Paperplanes brand of American rapper Jay Z also uses a .shop domain. T-shirts, caps and other clothing items can be ordered online at 

More exciting new gTLDs for e-commerce


.store is a similar case to. SHOP. This term too should be familiar to Internet users worldwide and is therefore an ideal match for e-commerce. With almost 250,000 .store domains, the extensions even makes it into the Top 20 of most popular new gTLDs.


Do you want to reach German online shoppers in particular? Then .kaufen (the German verb for "to buy") could be of interest to you. When German-speaking surfers see a .kaufen domain, they will immediately expect to find an online shop, making it easy for you to reach your target group. 


An alternative to the popular new gTLD .shop is .shopping. As you can see for yourself, this is another domain extension that immediately establishes the connection to e-commerce. Since there are just over 6,200 registrations so far, chances are high to find your desired domain under .shopping. 


Many online shops want to attract new customers to their websites with bargains and special offers. Are you one of them? Then why not try it (as currently 28,800 other registrants do) with a .sale domain? The new gTLD shows users unequivocally that there are great offers to discover in your assortment.

Depending on which products you want to sell online, you should also consider new gTLDs that are not directly related to e-commerce. For example, if you specialize in selling shoes online then a .SHOES domain clearly makes sense, while fashion shops should consider the eponymous .FASHION extension and for those targeting coffee-enthusiasts, .COFFEE is the natural choice. Convince yourself of our large selection in the area of new gTLDs!