Digital natives are longing for technological development: cashless payment options, more gamification during the shopping process and interactive product presentations. The future of the retail industry lies in digitization and online shopping. According to the large consumer study conducted by the Federal Association of E-Commerce and Mail Order Germany (Bevh) in 2019, pure online retailing is up by 20%, multi-channel providers that can be found both online and in stores, by 11.6%.
In the e-commerce sector, it is extremely important to keep up with the pace of development so that you do not end up falling behind. But what has changed in the world of e-commerce and how do retailers have to adjust to those changes?