The US election is imminent and the outcome is still uncertain. Many surveys are made in advance and analyses are being prepared.
Independent of the polls on the election results, we carried out a slightly different evaluation: We subjected the domains that have been registered in connection with Donald Trump and Joe Biden to a detailed analysis.
For this purpose, we evaluated over 5,000 keyword domains with our own Trademark Research Service. The Trademark Research Service examines over 350 million domains in 1,750 root zones – in this case we scanned for the keywords "Joe Biden" and "Donald Trump".
Domain registrations including the SLDs “Donald Trump” or “Joe Biden”
Numerous domains have already been registered under the names of the two US presidential candidates “Donald Trump” or “Joe Biden” in the past. This includes domains with minor typos, hyphenated domains and various domain extensions.
Compared to "Joe Biden", many more domains are registered including the keyword "Donald Trump". Trump clearly leads in the absolute number of domain registrations with 3,867 to 1,415 (ratio 2.73:1), which correlates with the Google search results of 849 million to 345 million (ratio 2.46:1). Here Joe Biden has so far been defeated by his rival Donald Trump.
One of the reasons for this: Joe Biden had largely disappeared from the political scene after his second term as Vice President ended in 2017 until his candidacy for President was announced on April 25, 2019. A very high proportion of "Joe Biden" domains were only created after this date in the course of the election campaign.
With Trump, too, registrations have skyrocketed since his candidacy was first announced back in 2015.
When it comes to Google Trends, on the other hand, Joe Biden is currently in the lead. However, this has not always been the case in the past twelve months, as the following graph shows.
Source: Google Trends
Google Trends show the development of the search volume for the corresponding keywords. It can be seen that the search volume for Biden has approached that of Trump since his official nomination as the Democratic presidential candidate on August 18, 2019.
When looking at the search volume for the inquiries “Joe Biden” and “Donald Trump” on a state-level for the past twelve months, the Republican candidate is ahead in all 51 states, but in some cases only by 2 %.
Source: Google Trends
.US first – or is it .com, .net and .org after all?
Even if Donald J. Trump never tires of loudly proclaiming his motto “America first”, both candidates primarily use .com domains for their campaigns. Of all domains that contain the keywords “Donald Trump”, less than 1.5 % use the domain extension .us, while the number is just under 2.5 % für domains containing the keywords “Joe Biden”.
Trump's official site is available at DonaldJTrump.com and the official site for the Biden campaign can be found at JoeBiden.com.
However, this result is not surprising with regard to the use of .us domains in the USA in general. According to the Global Domain Report, over 91 million .com domains are registered in the USA alone, while less than two million .us domains are registered worldwide. In relation to the number of inhabitants, the number of registered domains under the ccTLD of the United States makes up less than 1 %. Therefore .com can also be regarded as the unofficial country extension of the USA.
New gTLDs for US political parties
The two major parties in the US even have their own new gTLDs: .democrat, .republican and .gop (for "grand old party"). However, these were only used a few times. Of the total of over 5,000 registered domains related to Trump and Biden, only a single .gop domain was registered under domains related to Biden keywords, while six domains each under .gop and .republican and one .democrat domain are registered in relation with "Donald Trump" keywords.
Shares of new gTLDs, ccTLDs and gTLDs
However, the campaign managers and supporters of Trump and Biden rely largely on the registration of .com domains and use comparatively few new gTLDs.
The generic endings .org and .net make up more than 5 % for both candidates, while numerous new gTLDs only make up less than 1 % each, or a handful of registrations respectively. This could be interpreted as conservative by critical observers.