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Use cases for website builders

For SMEs, using a website builder for marketing projects and websites is a good option.


Creating a website requires answering many questions. What are the objectives? What content is necessary? How can technical requirements be handled and who should be involved in the implementation?

Before actually starting on the website, it is necessary to clarify the scope of the web project. The required resources should be planned and a time schedule determined in advance.

After defining the objectives and scope of the project, it’s time to tackle the next decision of whether to build the required website inhouse or commission an agency to create the content or marketing campaign.
When searching for the right agency, portals like DesignRush can offer helpful support in delivering a selection of suitable agencies for different project types quickly and efficiently, especially for searches on an international level in the field of digital marketing.

Although writing the code for a website offers virtually unbounded possibilities, it can quickly start gobbling resources. Website builders provide an alternative that is usually inexpensive and straightforward. A substantial benefit of website builders is that they are easy to use. With just a simple introduction, anybody can use one, without needing much in the way of know how.
The old prejudice against website builders, that such pages can immediately be recognized due to standardized templates, is no longer accurate. Website builders have come a long way and, thanks to an abundance of options, pages that are created using them are very impressive on all accounts.

Nowadays, a multitude of templates are available for all mainstream website builders that also enable individual customization and provide more than ample freedom for creative minds. Over and above this, responsive designs are also available. Thanks to modern web standards, these automatically adjust to all different mobile end devices. This provides website visitors viewing the page from mobile devices an optimized experience and also has a positive SEO effect.

When does it make sense to use a website builder?

Individual users, startups, private entrepreneurs and small companies can use the building blocks to create an internet presence quickly and inexpensively, with very little effort or technical expertise. Especially regional and small businesses wanting to create a digital business card with their website, are well-advised to use a website builder. A campaign website is another good example of a use case for website builders. With the inclusion of analysis possibilities like Google Analytics, the integration of Google AdSense, contact forms and newsletter functions, users also gain access to an impressive range of marketing measures.

For projects that are smaller and not overly complex, using a website builder is certainly justified. They are the go-to option for both amateurs and experienced web designers alike when saving time and resources is the order of the day.
Agencies creating websites for a large variety of customers and sectors should also consider making use of a professional website builder. Login access to their own website can be set up for the customers while developers, designers and content creators maintain an overview.

These are the most significant advantages of using a website builder:

  • Costs are lower than for inhouse development and remain constant

  • Very little or no programming knowledge is necessary

  • All essentials are in one account and can be managed by the whole team

  • The time required for creation and maintenance of th website remains within reason

  • Ideas for the project design can be tested

  • SEO knowledge does not have to be acquired separately

  • Updates are carried out automatically

In order to take a closer look at the advantages, we undertook a more detailed examination of the website builder offered by InterNetX.

What makes the InterNetX website builder stand out from other solutions?

The InterNetX website builder was specifically developed for the needs of small businesses and provides digital service providers with the means of boosting the online success of SMEs.

  • Flexible user roles
    The InterNetX website builder can be adjusted to different experience levels. It is irrelevant which business field the website is intended for or whether it is created by the company itself or by an experienced web designer. Pages that are created with the website builder enable flexible user roles, increasing the involvement of business owners in the management of their digital presence.

  • GDPR conformity
    It is becoming increasingly difficult to comply with the General Data Protection Regulation on websites in the European Union, especially with regard to integrating forms. When using the website builder, pages are automatically set up in conformity to the GDPR.
  • Smart data management
    With the emergence of voice search and other data-driven searches, structured data has become enormously important. Allowing small companies to be found online in all relevant languages can only be ensured if data has been stored in a well-structured manner. The function "global data" in the website builder ensures that the most important business information is marked up according to structured and principles. In addition, users with global data can centrally manage this business data for their entire website. This guarantees consistency and saves time e.g. for updating contact information and address changes.

  • Templates
    The ready templates help to reduce the production time required for a website. They have been specifically developed for data management and can easily be adjusted to user-defined color palettes with just a few clicks. In this way, individual design libraries can be set up in order to meet the specific requirements of the target market. The library also enables the implementation of several hundred pre-defined pages and content pieces, allowing easy creation of websites with price listings, galleries and much more.

The InterNetX website builder includes features and functions that support trends and important technological requirements. Amongst others, it includes options for data protection and consent management, barrier-free accessibility, open graph meta tags, progressive web applications (PWA) and markup. Contact your Partner Manager at InterNetX to get more details about the website builder and support in choosing the right option.

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