Domain blocking offers an effective and low-cost means of brand protection to secure trademarks and product names on the internet.

Why block domains?

Implementing a defensive domain registration strategy and using the TMCH Sunrise Service require trademark holders to invest human and financial resources. The domain blocking services offer a cost-effective alternative to protect your brand against unauthorised domain registrations. Depending on the selected service and provider, registrations under the corresponding character strings are blocked.

New: GlobalBlock domain blocking services.

  • Exact match block
  • One block per label

GlobalBlock

With the GlobalBlock domain blocking service, you can protect your trademark rights under more than 600 domain extensions for up to three years. With the Priority AutoCatch feature, domains containing your brand terms are actively monitored around the clock. If they are not renewed, AutoCatch blocks them directly at the registry before they are released for general registration.

  • Protects exact-match trademarks under more than 600 TLDs
  • Priority AutoCatch secures squatter domains that become available
  • One block per label
  • Validity 1 / 2 / 3 years
  • All main labels
  • Homoglyph confusable characters

GlobalBlock+

GlobalBlock+ offers the most comprehensive blocking protection.

This service additionally blocks homoglyphs, i.e. similar-looking characters, for all main labels in the IPR number and the SMD file.

  • Protects all main labels in the IPR number and the SMD file
  • as well as (homoglyph) variants
  • Priority AutoCatch secures squatter domains that become available
  • one block for all main labels
  • Validity 1 / 2 / 3 years

 

  • GoDaddy
  • Identity Digital
  • ShortDot
  • Uniregistry

AdultBlock services (GoDaddy)

The services AdultBlock & AdultBlock plus by GoDaddy are explicitly intended for protecting trademarks and brand labels under the adult TLDs .xxx, .porn, .sex and .adult. Holders can use these services to proactively protect online reputation by preventing registrations relevant to their trademark under these TLDs.

AdultBlock
AdultBlock+

DPML blocking services (Identity Digital)

With the Domains Protected Marks List service (DPML service) trademark holders can protect their trademarks in the new gTLD cosmos under all Identity Digital TLDs. The DMPL blocking service as well as the DMPL plus blocking service can be booked with different periods directly at InterNetX in AutoDNS.

DPML
DPML+

ShortBlock services (ShortDot)

The domain blocking service offered by ShortDot covers many keyword variations. Depending on the selected service, exact match combinations, homonyms, IDNs and premium domains in different languages can be protected against unauthorised registration. Five names can be blocked per trademark. 

ShortBlock Business
ShortBlock Homonym
ShortBlock Wildcard

Uni EPS blocking services (Uniregistry)

The Uni EPS blocking service & Uni EPS plus blocking service include ten top-level domains, under which unauthorized domain registrations can be prevented. Trademark holders can block brand keywords that they have registered in the Trademark Clearinghouse (TMCH). The period for both services is one year.  

Uni EPS
Uni EPS+

A comparison of domain blocking services.

Registry program TLDs included SMD file required Typo protection Homonym protection Premium domains Period in years

GlobalBlock

600+

No

x for no

checkbox

1 | 2 | 3

GlobalBlock+

600+

No

checkbox

checkbox

checkbox

1 | 2 | 3

AdultBlock service (GoDaddy)

4

checkbox 
Alternatives possible

x for no

checkbox

1 | 3 | 5 | 10

AdultBlock service plus (GoDaddy)

4

checkbox 
Alternatives possible

checkbox 

checkbox 

1 | 3 | 5 | 10

DPML blocking service (Identity Digital)

275+

checkbox

via Add label

checkbox

x for no

1 | 3 | 5 | 10

DPML blocking service plus (Identity Digital)

275+

checkbox

3
labels

checkbox

checkbox

1 | 3 | 5 | 10

ShortBlock service business (Shortdot)

5

checkbox

x for no

checkbox

1 | 3 | 5 | 10

ShortBlock service homonym (Shortdot)

5

checkbox

variable labels

checkbox

checkbox

1 | 3 | 5 | 10

ShortBlock service wildcard (Shortdot)

5

checkbox

variable labels

checkbox

checkbox

1 | 3 | 5 | 10

Uni EPS blocking service (UNR)

10

checkbox

like SMD file

x for no

checkbox

1

Uni EPS plus blocking service (UNR)

10

checkbox

like SMD file

checkbox

checkbox

1

Alle Services zeigen

The ordering process.

FAQ.

Domain blocking is an effective brand protection tool for professional digital brand domain management. By preventing unrestricted domain registrations in advance, trademark abuse in the DNS is curbed.

Depending on the selected blocking service and the responsible registry, this is done by blocking registrations of a registered brand trademark as exact match (and potentially also in different variations such as plural, last letter doubling, homographs, typo variations etc.) under one or more top-level domains during a defined period (minimum 1 year). 

Domains that are currently registered remain unaffected by the service. They can only be included in the service after they have been deleted. As with domains, the tasks CREATE, TRANSFER, UPDATE and DELETE apply for domain blocking services. 

You can also find more information and technical details about domain blocking services in our help center

Domain blocking services offer a cost-effecient means of proactively protecting a brand in the domain name system. Along with Trademark Clearinghouse Claims and Sunrise Service or defensive domain registrations, they work effectively against trademark infringements in the DNS. 

A huge advantage: In contrast to both other brand protection mechanisms, domain blocking services are very efficient, effective and resource-friendly. As the service can be booked for longer periods, financial and human resources are generally much lower.

Domain blocking is well-suited to protecting brands and product names against damage to reputation and image, especially in the world of new gTLDs. Trademark holders can use domain blocking to prevent domain registrations with their mark under, for example, .xxx or other adult TLDs or to prevent customer data ending up in the wrong hands due to domain or typosquatting.

A defensive domain registration strategy follows a different approach. It is used to generate a stronger reputation in the domain name system and tap into international markets. A broad domain portfolio creates more points of contact with the brand and allows for the targeted use of “speaking” domains like yourbrand.shop, yourbrand.blog or yourbrand.jobs.

The costs and invoicing variants for domain blocking services differ according to the selected offer and provider. This is a short overview:

  • GlobalBlock (invoicing per label)
  • GlobalBlock+ (invoicing for all labels)
  • DPML (invoicing per SMD file)
  • DPML+ (invoicing per SMD file)
  • Uni EPS (invoicing per label)
  • Uni EPS+ (invoicing per SMD file)
  • AdultBlock (invoicing per SMD file)
  • AdultBock+ (invoicing per SMD file)
  • ShortBlock Business (invoicing per SMD file)
  • ShortBlock Homonym (invoicing per SMD file)
  • ShortBlock Wildcard (invoicing per SMD file)


Please note: The InterNetX Domain-Blocking Services are only available to customers that have specified "Post payment" as the payment method in AutoDNS.

Override is the only exception under which blocked domains can be registered. It is always subject to a fee. It is only possible for trademark owners who have registered an identical mark in the Trademark Clearinghouse. The party wishing to carry out an override must have an identical trademark as well as a valid SMD file issued by the TMCH. An override can only be granted if these requirements are met. Request for overrides may naturally be submitted to InterNetX. 

Get more information about the override in the InterNetX Help Center. 

Yes. If the service is not canceled, it is automaticall renewed (auto-renew) by a period of one year. A cancelation must be submitted in writing and is – like the Create – a manual process.

Please note that this can take a while to process. 

Individual top-level domains that are included in a domain blocking service can not be removed. The principle “all or none” applies. This means that all the top-level domains that are bundled under the respective blocking service must be removed or unblocked. 

If you want to use and register a blocked domain without unblocking the entire domain block in a package, you can use an override (subject to a fee). 

Become our partner.

We’d love to hear about your brand and domain management challenges – even if you’re not sure what your next step is. We are happy to share more details about our domain services with you. 

Do you have any questions? Let's chat.